The Platinum Age of Optometry

The Platinum Age of Optometry:
Marketing and Managing Eyecare in the New Millennium and Beyond

What the “Graying of America” means to the progressive, innovative and enterprising doctor of optometry; also, the challenges and opportunities confronting private optometry practice during the 21st century.  This presentation covers:

Competing in today’s markets

Innovative marketing techniques

New ways of advertising

What to expect from current trends from the impact of medical technology

The changing relationship between O.D.s and M.D.s

The formula for successful personal and practice enhancement, as derived

from past experience and predicated on future planning

(4 Hour Lecture)